Human skin accounts for 16 percent of a person's total body weight. Facial skin, due to direct exposure, bears the brunt of environmental factors such as pollution, heat, ultraviolet radiation, toxins and bacteria. Facial skin also serves other purposes such as immunologic surveillance, vitamin D production, sensory perception, fluid regulation and thermoregulation. Over time facial skin loses elasticity due to loss of epithelial appendages,elastic fibres and ground substance.

Facial care products aim to promote healthy skin through natural ingredients.